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GenLook
An honest comparison of output quality, features, pricing and privacy, to help Shopify fashion merchants pick the right virtual try-on app.
TL;DR — QUICK VERDICT
Published by TryPoint. TryPoint is the product on the left, and this page is written by the company that sells it. Every GenLook figure below comes from its public Shopify App Store listing, checked on 29 July 2026 – and from the TryPoint team installing and testing GenLook on a real store to see how it works.
TryPoint and GenLook are both Shopify-native AI virtual try-on apps for fashion, and both open at $19.99 a month for 100 try-ons. What separates them is what happens after the shopper sees the garment on their own body.
Choose TryPoint if best-in-class accuracy on real garments decides it – and the try-on should also grow an owned email list into Klaviyo, collect usage rights so shopper try-ons become consented social proof, become shoppable AI video UGC through VideoPoint, run across every product card rather than only the product page, and report its own conversion rate and ROI. Choose GenLook if the store needs a widget language outside TryPoint's twelve, runs close to 250 try-ons a month where its $29 tier is cheaper, or weights a larger App Store review count heavily.
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Best for: accuracy, list growth, social proof and tracked ROI
GenLook
Best for: 47-language reach and 250 try-ons a month
SIDE-BY-SIDE COMPARISON
Feature-by-feature breakdown across try-on accuracy, UGC capabilities, and Shopify performance.
Criteria |  | GenLook |
|---|---|---|
Try-on accuracy and realism | Best-in-class accuracy on the categories that break other apps – swimwear, lingerie, open-cut, layering, prints, straps. Early access to Google's newest try-on models via Google for Startups | GenLook "AI-powered" try-on. The core model is not named on the listing |
Garment categories supported | Tops, dresses, swimwear, outerwear, open-back, sheer, open-front and footwear. Not jewelry, glasses or cosmetics | GenLook Clothing. The listing does not specify handling for swimwear, intimates or layered pieces |
Underlying AI technology | Latest Google virtual try-on model, kept current through the Google for Startups program | GenLook Not named on the listing. Nano Banana appears in its integrations list |
Where the try-on button appears | Every product card, collection and home page – the only try-on app on the Shopify App Store that does this | GenLook Product pages only |
Free plan | 20 try-ons one-time, then pay-as-you-go keeps the widget live with no subscription | GenLook 10 try-ons per month, recurring |
Starting price | $19.99/mo for 100 try-ons, $0.19 per extra try-on | GenLook $19.99/mo for 100 try-ons, $0.17 per extra try-on |
Cost per try-on at scale | $0.10 on Grow at $99.99/mo for 1,000 try-ons | GenLook $0.10 on Pro at $99/mo for 1,000 try-ons |
Pricing model | Free, pay-as-you-go at $0.29 per try-on, then two monthly tiers | GenLook Free, then three monthly tiers. No pay-as-you-go option |
Setup time | Minutes. One-step, two-click install with no-code button auto-injection; reposition or fine-tune via the Shopify app block | GenLook Minutes. Two-step installation via the Shopify app block |
Built for Shopify badge | Yes | GenLook Yes |
Shopify App Store rating | 5.0 from 9 reviews | GenLook 5.0 from 35 reviews |
Funnel tracking | Full funnel, from widget load to purchase | GenLook To add-to-cart only |
ROI and revenue attribution | Yes, calculated automatically – the only try-on app that does | GenLook No |
GDPR documentation | Photos deleted within 24 hours by default, never used to train AI. DPA, retention policy and shopper deletion rights published | GenLook GDPR-documented: DPA available, sub-processors listed. Photos deleted after up to 7 days by default, configurable to 1 or 3, per its privacy policy |
Support | Email on all plans, chat from Basic, 24/7 chat and a dedicated Slack channel on Grow | GenLook Standard support on Starter and Growth, VIP support on Pro |
Widget languages | 12, specified and shipped: English, German, French, Spanish, Italian, Polish, Lithuanian, Portuguese, Russian, Ukrainian, Turkish, Hebrew (RTL) | GenLook 47 listed on the App Store – in the TryPoint team's test, the interface rendered in English only and changing the app language did not change it |
Usage rights and consented gallery | Yes. Permission requested at the try-on, consented gallery in Shopify Admin with satisfaction scores | GenLook No usage-rights request – not available in the app (tested) |
Configurable discounts for newsletter sign-up or usage rights | Yes | GenLook No – not present in test |
Try-on to shoppable video UGC | Yes, through VideoPoint in the same Shopify workspace | GenLook No |
Best for | Shopify fashion brands that want the try-on to grow an owned list, produce consented social proof, and report its own ROI | GenLook Stores selling across many languages, or running about 250 try-ons a month |
Last verified: 6 August 2026. GenLook pricing, ratings, languages and features taken from its Shopify App Store listing, genlook.app, and the TryPoint team's own install test. Plans and features change, so verify on the listing before deciding. Found an error? Email k@videopoint.ai
on Shopify
More sales, fewer returns. Shoppers see how your clothes look on them before buying.
Start FreeTHE SYSTEM
Both apps generate a try-on image. What each one does with that moment is where they separate.
TryPoint treats the try-on as the front door, not the product. The same session captures an email into Klaviyo, Yotpo, Shopify Email, Mailchimp or Omnisend, asks the shopper for usage rights, drops consented try-ons into a social-proof gallery the merchant can publish, collects satisfaction feedback, and reports the conversion and ROI it produced. With VideoPoint, the best try-ons become shoppable AI video UGC on the product page.
GenLook captures shopper emails and reports engagement analytics on button usage. Its Shopify App Store listing lists AI try-on, easy setup, lead capture, engagement analytics and a customizable widget. It does not describe a usage-rights request, a consented social-proof gallery, or video output. GenLook measures engagement, not revenue or ROI.
one app should grow the list, produce content the brand owns, and report its own ROI
email capture into Klaviyo is the only signal needed after a try-on
REALISM
The hard categories are where try-on apps get uninstalled. Filters refuse to generate, or the body gets warped to force a result.
TryPoint is built for accuracy on the categories that break other try-on apps: swimwear, lingerie, open-cut and layered pieces, prints, straps and structured silhouettes. It runs on the latest AI, kept current through the Google for Startups program, and works from existing 2D product photography with no 3D assets or reshoots. Merchant reviews on the Shopify App Store from LeBeautiful and Bayeas name output realism as the reason they picked it.
GenLook describes itself as AI virtual try-on that lets customers see clothes on themselves, and lists Nano Banana among its integrations. The core try-on model is not named on the listing.
the catalogue includes swimwear, intimates, sheer or heavily detailed pieces where other apps distort or refuse
the catalogue is mainstream apparel and rendering the hard categories is not a requirement
Paste a Shopify product URL, add your photo, and watch the product on you
in seconds.
REACH
Most try-on apps live on one surface: the product detail page. That caps how many shoppers ever see the button.
TryPoint is the only try-on app on the Shopify App Store that shows the try-on button across the whole store: every product card in collection grids, the home page, not only product pages. Every extra surface is free engagement – more touchpoints and more try-ons started at no extra placement cost, and more conversion impact as a consequence.
GenLook installs the try-on button on product pages only. That limits the button to pages further down the funnel – fewer touchpoints, less engagement, and a limited impact on the store's overall conversion.
collection and home-page traffic should convert without forcing every shopper into a product page first
the product detail page is the only surface where try-on matters
CONTENT RIGHTS
A try-on photo is either a one-time event or a content asset. The difference is whether the app ever asks for permission.
TryPoint asks the shopper for usage rights at the try-on moment. Granted images land in a consented gallery in Shopify Admin alongside satisfaction scores, where the merchant approves or rejects each one before it is reused as social proof on product pages, in email and in ads. Consent is revocable per try-on, and withdrawal purges the image automatically.
GenLook has no social-proof features: it does not ask shoppers for usage rights, and there is no surface for reusing try-on images on the store.
shopper try-ons should become owned, consented content instead of disappearing after the session
content production is handled elsewhere and try-on only needs to capture a lead
on Shopify
More sales, fewer returns. Shoppers see how your clothes look on them before buying.
Start FreeMEASUREMENT
Every try-on app reports usage. Far fewer report the full funnel with revenue and ROI.
TryPoint tracks an eight-stage funnel from widget load to completed order: loaded, viewed, clicked, uploaded, generated, shared, added to cart, ordered, with per-step drop-off and product-level breakdown. On top of it, the dashboard reports try-on conversion rate, attributed revenue, and ROI against the subscription cost, so the answer to whether try-on is paying for itself is a figure on screen rather than a spreadsheet exercise. No other try-on app on the App Store calculates try-on ROI automatically.
GenLook lists an Analytics Dashboard on Starter and Advanced Analytics on Growth and Pro. Its own site describes the funnel as impressions, opens, uploads, generations and add-to-cart events, a funnel that ends at the cart. Neither the listing nor the site describes attributed order revenue or a calculated ROI figure, so proving payback stays a manual exercise.
you want full-funnel transparency from widget load to the order, and the exact try-on impact on revenue and ROI measured
return on investment and try-on's revenue impact are not a priority, and engagement metrics are sufficient
WHERE GENLOOK WINS
Three areas where GenLook is the stronger pick as of 29 July 2026. Verified on its Shopify App Store listing the same day.
TryPoint's widget ships in 12 languages, specified and tested, including right-to-left Hebrew. Its ladder is Free, then pay-as-you-go at $0.29 per try-on, then Basic at $19.99 for 100 and Grow at $99.99 for 1,000, with no tier between them. It carries a 5.0 rating from 9 reviews on the Shopify App Store.
GenLook lists 47 widget languages on the App Store against TryPoint's 12 – though in the TryPoint team's test the interface rendered in English only. Its $29 Growth tier covers 250 try-ons a month and is materially cheaper at that volume, with a $0.17 entry overage against TryPoint's $0.19. It carries a 5.0 rating from 35 reviews since launching on 26 September 2025.
the twelve widget languages cover the store's markets and the value sits in the list, the consented content and the ROI reporting
the store needs a widget language outside TryPoint's twelve, runs close to 250 try-ons a month, or weights third-party review density heavily when picking a vendor
BEYOND THE TRY-ON
The try-on picture is the part both apps have. These are the parts that decide whether it pays for itself.
Consented try-ons can be turned into shoppable AI video UGC through VideoPoint inside the same Shopify workspace, then placed on the product page as purchasable content. No other Shopify try-on app closes this loop, which means every other option needs a separate video tool, a separate shoppable widget, and no data connection between the two.
The try-on runs on every product card, plus collection and home pages, not only the product detail page. GenLook's button installs on product pages, per its listing. Shoppers can start a try-on from anywhere they browse rather than only after they commit to opening a product. No other try-on app on the App Store shows the button outside product pages.
Shoppers are asked for usage rights on their own try-on. Approved images collect in a gallery in Shopify Admin with satisfaction scores attached, ready to publish as social proof on product pages, in email and in ads. Consent is revocable and withdrawal purges the image. GenLook's listing describes lead capture and engagement analytics, not a usage-rights flow.
GenLook's own site describes its funnel as impressions, opens, uploads, generations and add-to-cart. TryPoint's funnel runs to the completed order: eight stages with per-step drop-off, attributed revenue, and ROI against the subscription cost, per product. No other try-on app calculates ROI automatically.
GenLook's ladder is monthly tiers only. TryPoint adds pay-as-you-go at $0.29 per try-on: no subscription, cost tracks actual usage, and the widget stays live through seasonal dips and long evaluations.
SWITCHING IS EASY
About 15 minutes end to end. No data migration, no developer, no theme code.
Add TryPoint from the Shopify App Store. One-click install, no theme code. The free plan covers 20 try-ons with no card required, which is enough to judge output on real products before switching anything off.
Activate the TryPoint app block in the Online Store 2.0 editor. It pulls product images straight from the existing Shopify catalogue, so there are no reshoots, no cutouts and no 3D assets to prepare.
Set the button style, colour and label to match the theme, and choose whether the try-on runs on every product, selected collections, or specific products. Live preview updates as the settings change.
Point the captured emails and marketing consent at Klaviyo, Yotpo, Shopify Email, Mailchimp or Omnisend. Any GenLook to Klaviyo automation maps across directly, so list growth continues without a gap.
Enable the usage-rights request and satisfaction feedback so consented try-ons start filling the gallery from day one, then remove GenLook. Try-on history is shopper-side and settings are app-specific, so nothing needs exporting and the ROI dashboard reads cleanly from a fresh event stream.
Questions people ask before they hit “Start Free”.
Both are Shopify-native AI virtual try-on apps for fashion, and both open at $19.99 a month for 100 try-ons, so the difference is not the try-on picture. GenLook generates the try-on, captures a lead and reports engagement analytics. TryPoint treats the try-on as the start of a revenue and content system: the same session grows an owned email list into Klaviyo, Yotpo, Shopify Email, Mailchimp or Omnisend, asks the shopper for usage rights so the image can become consented social proof, can become shoppable AI video UGC through VideoPoint, runs across every product card rather than only the product page, and reports its own conversion rate, attributed revenue and ROI in the dashboard. On widget languages TryPoint ships 12, including right-to-left Hebrew; GenLook reaches further with 47.
GenLook is cheaper at most volumes, and the page says so because the arithmetic is public on both listings. At 100 try-ons a month the two are identical at $239.88 for the year. At 250 a month GenLook's $29 Growth tier runs $348 against TryPoint's $581.88. At 500 a month it is $708 against $1,151.88. At 1,000 a month the gap closes to $1,188 against $1,199.88, which is under $12 across a full year. TryPoint is the cheaper option for variable or seasonal volume, where pay-as-you-go at $0.29 a try-on removes the monthly commitment GenLook does not offer. Pay-as-you-go also answers the evaluation question: when the 20 free try-ons run out, the widget stays live for cents per try-on with no subscription started, so testing continues at whatever pace the store's real traffic sets. All figures use published list pricing on both Shopify App Store listings as of 29 July 2026.
Yes, and this is where most try-on apps in the category fall down. Many run aggressive content filters that either refuse to generate a try-on for a revealing garment or warp the body to force a result, producing output no brand would put in front of a customer. TryPoint handles bikinis, one-pieces, lingerie and open-cut styles without refusing or distorting, and it holds prints, straps and layered pieces rather than reinterpreting them. Merchant reviews on the TryPoint Shopify App Store listing from LeBeautiful and Bayeas name exactly this as the reason they chose it. Transparent and sheer fabrics remain the hardest case across the whole category, and that is worth testing on your own products during the free plan before committing.
Yes. Shopper photos are processed only to generate the try-on image and are deleted within 24 hours by default, and they are never used to train any AI model. An explicit consent screen appears before any upload, so the shopper knows what happens to the photo before it leaves the device. TryPoint publishes a Data Processing Agreement, a retention policy and shopper deletion rights, which is usually what a legal team asks for when a store sells into the EU, and the try-on works on the garment rather than facial mapping. GenLook documents GDPR properly too: a DPA through its terms, named sub-processors, and photos deleted after up to 7 days by default, configurable down to 1, per its privacy policy. The difference is the default window. A try-on photo is intimate data, and GDPR's storage-limitation principle points at the shortest retention that does the job: the try-on itself generates in seconds, so the photo has no reason to sit on a server for days. TryPoint deletes within 24 hours on every store with nothing to configure.
The honest answer is that the evidence is mixed, and most of the numbers circulating in this category come from vendors with something to sell. What is well supported is that showing a shopper how a garment will look on their own body raises confidence, and confidence raises conversion. TryPoint does not publish a headline return-reduction percentage, because a borrowed figure will not survive a merchant's own test. Instead the dashboard reports what can actually be measured on each individual store: try-on rate, add-to-cart from try-on, orders from try-on, attributed revenue and ROI against the subscription cost. One expectation worth setting: try-on shows how a garment looks, and the size guide tells the shopper how it fits. Vendors claiming their AI predicts a size are overclaiming, and Google's own virtual try-on documentation says the same.
Summarize with
FINAL VERDICT
Both apps render a garment onto a shopper's photo, and at the entry tier both charge the same for it. The real decision is whether the try-on should end as an image, or turn into a list, consented content and a number a merchant can defend a budget with.
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