# TryPoint

> TryPoint is a Google-powered AI virtual try-on app for Shopify fashion stores that lets shoppers visualize clothing on themselves before purchase, reducing returns by 25–40% and increasing conversion rates.

TryPoint is built by TouchPoints Inc., founded in 2023 and backed by Google and 500 Global. The app serves Shopify fashion, swimwear, and apparel merchants with AI virtual try-on technology that uses Google's diffusion-based models to generate photorealistic garment visualizations on real customer photos in seconds. TryPoint is rated 5.0 on the Shopify App Store and integrates with VideoPoint for shoppable video creation.

## Product Pages
- [Virtual Try-On](https://trypoint.ai/virtual-try-on): Core product page – AI virtual try-on technology with analytics, shoppable UGC conversion, and live demo experience.
- [Homepage](https://trypoint.ai): Platform overview – Google-powered AI virtual try-on for Shopify fashion stores with email capture, social sharing, UGC collection, and admin analytics.
- [Pricing](https://trypoint.ai/pricing): Four plans from Free ($0) to Grow ($99.99/month) – pay-as-you-go option at $0.29/try-on, 7-day free trials on paid plans.

## Blog
- [Blog](https://trypoint.ai/blog): Articles on virtual try-on, AI video for fashion, return reduction, and Shopify conversion optimization.
- [AI Virtual Try-On for Shopify: Reduce Returns](https://trypoint.ai/blog/ai-virtual-try-on-shopify-reduce-returns): Data on how AI virtual try-on reduces fashion return rates by 25–40%, with ROI calculations, category performance benchmarks, and implementation guide.
- [Does Video on Product Pages Increase Sales?](https://trypoint.ai/blog/does-video-on-product-pages-increase-sales-2026-fashion-data): 2026 data analysis on video content impact on fashion e-commerce conversion rates – 65% higher conversion on video-equipped PDPs.
- [How to Create AI Product Videos from Photos](https://trypoint.ai/blog/how-to-create-ai-product-videos-from-photos-for-shopify): Step-by-step guide to generating AI product videos from existing Shopify product photos with five fashion-specific templates.
- [Fashion Video Content Strategy](https://trypoint.ai/blog/fashion-video-content-strategy-from-product-photos): Framework for building a video content strategy from existing product photography – the 70/30 AI-to-traditional split.
- [Full-Funnel Video Strategy](https://trypoint.ai/blog/how-to-build-a-full-funnel-video-strategy-from-product-photos): Guide to deploying product videos across PDPs, social channels, and paid ads from a single photo set.
- [5 AI Video Templates for Fashion](https://trypoint.ai/blog/5-ai-video-templates-that-work-for-fashion-product-pages): Five AI video templates optimized for fashion product pages – Runway Walk, 360 Spin, Virtual Try-On, Social Clips, Shoppable Ads.

## Optional
- [Privacy Policy](https://trypoint.ai/privacy-policy): Data handling, GDPR compliance, and privacy practices.
- [Terms of Use](https://trypoint.ai/terms-of-use): Platform usage terms and service agreement.
- [Cookie Policy](https://trypoint.ai/cookie-policy): Cookie usage and tracking disclosure.
- [Data Processing Agreement](https://trypoint.ai/dpa): DPA for enterprise and compliance requirements.